Using the newly introduced McGrath Foundation branding guidelines, I was invited to produce the creative for the 2017 Pull On Your Socks campaign.
The design needed to specifically target organisations at a grassroots level, so we included real team players wearing the socks, with the aim to encourage teams, clubs and schools across Australia to 'put their best foot forward’ to fundraise for the McGrath Foundation. Photography was sourced from the McGrath Foundation sports teams photography bank and retouched for purpose.
