The Sony Pictures team needed help working up ideas for the upcoming 2015 release of Angry Birds.
The ideas were to be based around everyday, relatable moments, where you can feel your inner 'Red' rising. The examples shown have a UK focus, showing examples of everyday London commuter frustrations.
I helped generate the ideas around using the characters Red and Chuck to encapsulate the moments we run into on a daily basis, with recall to the upcoming release.
Below: Red advises you NOT to be the person to jump through the closing doors and cause delays.
Below: While Red sternly reminds you NOT to stand on the left, Chuck gives you the go ahead to walk on the left.
Below: Traditional poster advertising to accompany the activation.
Below: High-speed commuter trains get a 'Chuck' facelift, creating photo opportunities for parents with kids at home,
and brightening up a usually mundane morning commute.
